CNW Group just introduced a new monitoring platform that allows Marketers and PR Pros to track, analyze and engage in conversations taking place online.

"The CNW Social Monitoring platform includes tools to analyze the tone and sentiment of online conversations as they happen. This real-time insight into emerging issues or positive trends can help teams determine next steps for any given marketing campaign, service initiative or communications plan. (CNW Group/CNW Group Ltd.)".
“The CNW Social Monitoring platform includes tools to analyze the tone and sentiment of online conversations as they happen. This real-time insight into emerging issues or positive trends can help teams determine next steps for any given marketing campaign, service initiative or communications plan. (CNW Group/CNW Group Ltd.)”.

CNW Social Monitoring subscribers can:

  • Know what’s being said online about a brand, company, spokespeople, clients or competitors
  • Engage with online audiences from within the CNW Social Monitoring platform
  • Report and share in a meaningful way with customized dashboards, exportable CSV files, graphs and charts – or use the PDF Report Builder feature to combine graphs with notes to share both qualitative and quantitative analysis.
  • Target brand influencers and filter out “noise” using the Authority Score feature, which provides context about a site’s potential impact by looking at the number of inbound links from other sites.
  • Identify who is involved in the conversations using social demographics such as gender and age
  • Analyze the tone of conversations about their brand by scoring all mentions for positive, negative, or neutral sentiment

Want to know more?  Let’s talk!

@rlcom

 

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