Henderson (Nevada), March 1st, 2016 : This Award was presented to an elite of peak performers, including myself, during the North American PRNewswire Sales Conference for the commitment consistently demonstrated to the principles of the PRNewswire Performance Pyramid.
Join CNW for a Breakfast with the Media event as we host Robert Cribb, Haligonian and award-winning investigative journalist with the Toronto Star for a presentation on how journalists research in-depth stories and how organizations can respond to potential public relations nightmares. Learn the kinds of questions investigative journalists are likely to ask, and how your reactions can impact the outcome — for better or worse. Robert will also talk about his experience with the launch of Star Touch, the Toronto Star’s new tablet edition and what this means for the iconic publication.
Friday, October 16, 2015
7:30 – 8:00 AM – Breakfast and Registration
8:00 – 9:00 AM – Presentation
Cambridge Suites Hotel
1583 Brunswick Street
To register contact:
Director, Strategic Accounts
About our speaker:
Originally from Halifax, Robert Cribb is an award -winning investigative reporter at the Toronto Star. He has received national reporting awards and citations for investigations into child exploitation, human trafficking, dangerous doctors and public-health threats. Since 2012, has been recipient of the Massey Journalism Fellowship, the Atkinson Fellowship in Public Policy Reporting and the Michener Deacon Fellowship.
Robert is past president of the Canadian Association of Journalists, the first non-U.S. board member of Investigative Reporters and Editors, is currently president of the CAJ Educational Foundation, and is co-author of Digging Deeper: A Canadian Reporter’s Research Guide (Oxford University Press). He teaches investigative reporting at Ryerson University’s School of Journalism and the University of Toronto.
CNW hosted this morning a Breakfast with the Media event in Montreal with a panel discussion about how online news is reshaping the Canadian media landscape.
Speakers: Eric Latour, Media Manager Yann Pineau, Directeur principal, Amélioration continue, à la rédaction de La Presse Yannick Clérouin, Directeur de contenus, chef de publications Les Affaires.com et section Investir chez Les Affaires
“Je voulais te réitérer ma grande satisfaction face à l’événement de ce matin. J’ai trouvé le contenu fort intéressant, les intervenants fort pertinents et l’animateur très allumé et capable de relancer le débat de manière fort habile!
À en juger par les réactions des gens au micro et la pertinence des questions posées, on voyait bien que c’est un sujet qui passionne les communicateurs en nous.
Belle réussite et encore Félicitations!” – André Lavoie, Lawyer and Senior Communications Advisor for Massy-Forget Langlois Relations Publiques
About CNW’s Breakfast with the Media
For more than 20 years CNW has hosted free educational events for the Canadian public relations and investor relations professionals within its client roster. Often imitated but never duplicated, CNW’s award-winning Breakfast with the Media event series brings together Canada’s media and communications industries for lively, relevant discussions.
by Lynette Ryals and Javier Marcos
The practice of business-to-business selling is in a curious state. On the one hand, commentators and academics are repeatedly telling us that transactional selling is outmoded and that relational selling is the ‘new normal.’ On the other hand, most businesses are operating with traditional models of salesperson recruitment and training. The American Society for Training and Development (ASTD) estimates that in the U.S., $15 billion is spent per year on sales training. However, many salespeople find the training they receive either ineffective or less than useful. Given the importance of skills and capabilities to sales performance, businesses need to reconsider who they recruit into sales roles, and how they train them.
Read full article on Harvard Business Review