by Lynette Ryals and Javier Marcos
The practice of business-to-business selling is in a curious state. On the one hand, commentators and academics are repeatedly telling us that transactional selling is outmoded and that relational selling is the ‘new normal.’ On the other hand, most businesses are operating with traditional models of salesperson recruitment and training. The American Society for Training and Development (ASTD) estimates that in the U.S., $15 billion is spent per year on sales training. However, many salespeople find the training they receive either ineffective or less than useful. Given the importance of skills and capabilities to sales performance, businesses need to reconsider who they recruit into sales roles, and how they train them.
Read full article on Harvard Business Review
Toronto Stock Exchange continues its endorsement of CNW for newswire and webcast services
January 6, 2015
TORONTO, January 6, 2015 – CNW and Toronto Stock Exchange (TSX) announced today that TSX will continue its endorsement of CNW for its newswire and financial results webcasting services. TSX has endorsed CNW’s newswire services since 2003. CNW is the only newswire provider commercially endorsed by TSX.
“We feel the CNW brand speaks to quality, integrity and expertise,” said Ungad Chadda, Senior Vice President, Toronto Stock Exchange. “We use CNW for our own investor relations communications and find their one-stop-shop approach helpful in reducing complexity. CNW‘s services also fit well with what we provide to our issuers through our TSX Company Services offering.”
Nicole Guillot, President and CEO, CNW and Loui Anastasopoulos, Vice President, Business Development and Company Services, Toronto Stock Exchange and TSX Venture Exchange along with members of their teams, celebrate TSX’s endorsement of CNW for its newswire and financial results webcasting services at a market open ceremony on Thursday, Jan. 8, 2015. (CNW Group/CNW Group Ltd.)
Read full story here http://www.tmx.com/newsroom/press-releases?id=245&year=2015&lang=en
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 720 times in 2014. If it were a cable car, it would take about 12 trips to carry that many people.
Click here to see the complete report.
CNW is Ready for CASL
CASL-Ready News Release Distribution Options
- CNW Newswire – The newswire is hands-down the easiest way to distribute news releases to the best possible audience and in complete compliance with CASL. CNW’s newswire feeds content directly into newsroom editorial systems making it the most reliable way to reach editors and journalists at media outlets.
- Web syndication – Content that crosses our newswire is also syndicated across the web to appear on the hundreds of possible websites that have opted in to receive it, including popular CNW websites at newswire.ca and cnw.ca. It also includes opt-in distribution to my CNW subscribers, CNW Mobile App users, and to the many thousands of followers of our social feeds.
- Supplementary email networks – To supplement the newswire, CNW offers email distribution to smaller publications and magazines that don’t have newsroom editorial systems, and to carefully curated industry lists of beat reporters, bloggers and influencers who have opted-in to receive the news release content we send.
Source : CNW Group
Press Release : http://cnw.ca/m9G2x